The Ken McKenzie Award is presented annually to an individual who accomplished the most during the season in promoting his or her American Hockey League team, by marketing and public relations. The award is named for Ken McKenzie, the co-founder and longtime president and publisher of The Hockey News.
Winners[]
| Season | Recipient | Team |
|---|---|---|
| 2010–11 | Mike Cosentino | Toronto Marlies |
| 2009–10 | Jim Sarosy | Syracuse Crunch |
| 2008–09 | Courtney Mahoney | Chicago Wolves |
| 2007–08 | Norva Riddell | Manitoba Moose |
| 2006–07 | Randy Cleves | Grand Rapids Griffins |
| 2005–06 | Mike Wojociechowski | Milwaukee Admirals |
| 2004–05 | Brian Lewis | Hamilton Bulldogs |
| 2003–04 | Chris Schwartz | St. John's Maple Leafs |
| 2002–03 | Don Helbig | Cincinnati Mighty Ducks |
| 2001–02 | Jim Sarosy | Syracuse Crunch |
| 2000–01 | Dave Cieslinski | Rochester Americans |
| 1999–00 | Brian Magness | Wilkes-Barre/Scranton Penguins |
| Rich Hixon | ||
| 1998–99 | Cary Kaplan | Hamilton Bulldogs |
| 1997–98 | Chris Palin | Rochester Americans |
| 1996–97 | Glenn Stanford | St. John's Maple Leafs |
| Carole Appleton | Springfield Falcons | |
| 1995–96 | Tim Kuhl | Syracuse Crunch |
| 1994–95 | Tim Kuhl | Syracuse Crunch |
| 1993–94 | Jeremy Duncan | Albany River Rats |
| 1992–93 | Catherine Galea | Hamilton Canucks |
| Jason Siegel | Binghamton Rangers | |
| 1991–92 | Russ Newton | Fredericton Canadiens |
| 1990–91 | Jan MacDonald | New Haven Nighthawks |
| 1989–90 | Don Ostrom | Adirondack Red Wings |
| 1988–89 | John Forslund | Springfield Indians |
| 1987–88 | Doug Yingst | Hershey Bears |
| 1986–87 | Larry Haley | Moncton Golden Flames |
| 1985–86 | Randy Scott | Rochester Americans |
| 1984–85 | Dale Arnold | Maine Mariners |
| 1983–84 | Dave Strader | Adirondack Red Wings |
| 1982–83 | Mike Doyle | Fredericton Express |
| 1981–82 | Rick Peckham | Rochester Americans |
| 1980–81 | Brent Hancock | Hershey Bears |
| 1979–80 | Bruce Landon | Springfield Indians |
| 1978–79 | Roy Mlakar | New Haven Nighthawks |
| 1977–78 | Mike Emrick | Maine Mariners |